Camp

Camp opened its first location right by my office last holiday season. It started as “Base Camp” - a sleep away camp meets actual camping themed heaven for kids. Yes, toys are for sale here, but Camp offers much more than just shopping. There are interactive, immersive elements all over the space, that perfectly tie together the store’s current theme and the toys for sale. And that theme changes constantly, making return visits to Camp an absolute must. Camp also offers a constant rotation of art, music and author reading activities for a fee. It’s a wonderful, modern way to shop and to entertain your children. Camp is a “Family Experience” store. And spoiler alert: most of that experience is located behind a secret door in the store’s Canteen.