I'm a mom to two young girls. I’ve been to a few pop ups in my time. Some are unapologetic cash grabs (there was nothing immersive or thoughtful about the Happy Go Lucky pop up we did last month). Others are creative ways to market a product (we loved the FREE Candle Power by Yankee Candle pop up last winter - even included a few Yankee Candles in our holiday gift shopping that year). Still others become viral sensations, even if you’re not sure whether they earned that high status or not (The Museum of Ice Cream was cute but not that cute). The latest pop up to capitalize on the human desire for a killer Instagram selfie is the 21 and over Rosé Mansion  opening tomorrow in NYC....

Only one pop up that I've done would make it into my personal “DO NOT MISS” category. And, my friends, that was the Color Factory.